In Parashat Balak, King Balak and the people of Moab, central characters in the weekly Torah portion, are afraid of the Children of Israel. Balak tries to recruit the prophet Balaam to curse the Children of Israel in order to weaken them and save Moab from impending defeat. King Balak sends for his prophet twice and Balaam barely responds. Three times Balak attempts to force a curse on Israel out of Balaam's mouth and three times he fails. It is fascinating to try to understand what causes a king to attempt the same solution, and fail again and again, and despite this, to not change his strategy.